Kering is a global luxury group based in Paris, managing prestigious brands like Gucci, Saint Laurent, and Bottega Veneta. Founded in 1963, it evolved from a timber company into a leading luxury entity emphasizing creativity and sustainability. The group balances brand creative freedom with strategic and financial support. Kering is dedicated to reducing its carbon footprint and promoting ethical practices. We are seeking a Marketing SMS campaign software tool to enhance our engagement with customers by delivering personalized and timely messages that create a sense of exclusivity. Our goal is to boost sales through targeted promotions and event invitations while improving customer retention by updating them on loyalty programs and gathering feedback. We need a solution that addresses the low engagement rates of traditional email campaigns by ensuring our messages are promptly read. Additionally, the tool should help us consolidate fragmented customer data for more effective campaigns and maintain our brand's exclusive image through bespoke content. It must provide detailed analytics for tracking campaign success and meet our high customer service standards with instant communication. Ultimately, we aim to increase customer satisfaction, drive sales, and strengthen brand loyalty through this software.
31.05.2024
Problem Description
Kering is a global luxury group based in Paris, managing prestigious brands like Gucci, Saint Laurent, and Bottega Veneta. Founded in 1963, it evolved from a timber company into a leading luxury entity emphasizing creativity and sustainability. The group balances brand creative freedom with strategic and financial support. Kering is dedicated to reducing its carbon footprint and promoting ethical practices. We are seeking a Marketing SMS campaign software tool to enhance our engagement with customers by delivering personalized and timely messages that create a sense of exclusivity. Our goal is to boost sales through targeted promotions and event invitations while improving customer retention by updating them on loyalty programs and gathering feedback. We need a solution that addresses the low engagement rates of traditional email campaigns by ensuring our messages are promptly read. Additionally, the tool should help us consolidate fragmented customer data for more effective campaigns and maintain our brand's exclusive image through bespoke content. It must provide detailed analytics for tracking campaign success and meet our high customer service standards with instant communication. Ultimately, we aim to increase customer satisfaction, drive sales, and strengthen brand loyalty through this software.
KPI to achieve
1- Enhance customer engagement 2- Increase sales and revenue 3- Improve customer retention and loyalty 4- Minimize campaigns costs
Scope of the problem
40 countries addressed by our brands. Here is the list of our countries and associated SMS volumes per year: AE 44 956 AT 241 741 AU 1 333 864 BE 27 879 BH 2 098 BR 19 684 CA 113 231 CH 748 635 CZ 8 100 DE 1 805 040 ES 201 143 FR 207 840 GR 7 675 HK 65 179 HU 6 159 IE 10 572 IN 26 992 IT 735 543 JP 779 064 KR 416 578 KW 63 419 LU 4 056 MO 8 332 MX 29 163 MY 16 157 NL 550 943 NZ 158 712 OM 516 PA 927 PH 18 839 PT 9 794 QA 14 836 SA 1 169 069 SG 21 789 TH 44 696 TR 1 587 UK 860 088 US 2 002 404 VN 15 319 ZA 263 479
